2006 was a critical year for online gaming industry and the passing of the US Unlawful Internet Gambling Enforcement Act 2006 materially changed the landscape of the industry. While it forced many gaming operators to radically change their business model to survive in the new international environment ,However the operators that prepared the broad international reach of the business beforehand, especially in Europe and Asia and Latin America, achieved record turnover from operations outsideUS and profit increase compared to previous year.They have to continue to build the brand and business in new geographic areas, expand the innovative product offering and extend the multi-channel customer acquisition and retention with the market-leading customer service.
I believe that to win the new environment the operators require most definitely their marketing capabilities, their global branding, the high quality service and support they provide their customers and the state-of-the-art technology it develops and uses and high quality human resource.